Things are moving along with our Kickstarter crowdfunding campaign. As we write this we’re 26% of the way (Just over $2400) to our $9500 goal. We wanted to thank everyone that has backed our campaign so far and to clear up some Frequently Asked Questions / comments as we head into the home stretch.
1. What is Kickstarter?
Kickstarter is a new way to fund creative projects. Kickstarter is a home for everything from films, games, and music to art, design, and technology. Kickstarter is full of projects, big and small, that are brought to life through the direct support of people like you. Since our launch in 2009, 8.3 million people have pledged more than $1.6 billion, funding 81,000 creative projects. Thousands of creative projects are raising funds on Kickstarter right now.
2. How do I contribute?
It’s easy. Go to the Kickstarter page, create a profile and select the amount you’d like to pledge. Kickstarter only accepts credit cards and not Paypal. Your credit card will only be charged when we reach 100% of our goal.
3. Why do you need a Kickstarter for your documentary? Can’t you just pay for it yourself?
Crowdfunding has become very popular over the past few years because it lets people & fans be involved in the things they like and the things they want to see. They get to support & fund a project & get cool rewards. We looked at crowdfunding, particularly Kickstarter, as a way to involve people in our project & get some funds help us get to, shoot and produce the interview segments. We also went with Kickstarter as it gave us the biggest audience with the most trusted crowdfunding platform available.
Documentaries can take a long time to shoot and be quite expensive. Just a few of the costs include research, pre-production, interview coordination, travel, gear rentals, crew fees, shoots, editing, post production (colour grading and audio mixing), marketing, premiere(s) and film fest submission fees. Crowdsourcing covers some of these fees, most importantly the principal shooting. Could we produce the same quality of product by paying for 100% of this on our own? No. We’re still researching grants and looking at other revenue streams that can cover the fees that we can’t cover with Kickstarter and our own piggy banks.
4. What happens if you don’t reach 100% ($9,500) by the deadline.
Kickstarter is an all or nothing platform. Meaning if you don’t get to 100% you get nothing. They do this for 2 reasons.
•It creates a sense or urgency and gets you to hustle.
•If we said that we need $9500 to cover certain costs and expenses and we took $2500, the backers that contributed the $2,500 would still expect the final product to hold look like it was worth $9500.
5. I contributed to the campaign. What happens if you don’t get to 100%. Do I still get my rewards?
If we don’t get to 100% then your credit card will not be charged for the amount you pledged. And unfortunately we can’t send out the rewards for an unsuccessful campaign. (Other than the social media shout outs that you may have seen)
6. What happens if you get to 100%?
Dancing. Then Kickstarter notifies us about the reward packages that we need to fulfill and we get those out based on the dates outlined on the rewards page.
7. What happens to the Radius Project if the Kickstarter doesn’t succeed?
After our crying fits subside, we’ll pick ourselves up, continue to evaluate other options, timelines and story ideas, put our heads down and work.
8. “I’ll probably donate to your Kickstarter….but I’ll wait until the last day and only donate if really need it.”
That’s cool but sooner is always better. The remaining $7,000 seems like a lot but it isn’t. We have close to 800 likes/followers on social media. If the average pledge was $50 we’d only need 140 more pledges to hit 100% (we’re not suggesting $50, we’re just saying that with 13 days ago this is still very achievable). Sure we’d love the funding but we also want the people that pledged to enjoy their rewards. We LOVE the custom guitar pedals we’ve had made and would love for those to get out into the world. And nothing would make us happier than to see music prints getting sent out the folks that were excited to pick those packages.
9. Why do you want to tell this story?
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” – Steve Jobs
If you’d told us, a few years ago, that we’d be shooting & producing a documentary we’d have thought you were crazy. But we weren’t seeing the dots yet. Director Michael Hurcomb started out as (and will always be) a music photographer. The dots for him were working with bands, travelling the world, talking about the small town music scenes and becoming friends with the people that would help weave this story. The Mexican Cheesus team cut their teeth shooting & producing live music videos and pitching better ideas during Waffle House pit stops on road trips that covered the continent. We couldn’t see the dots when we were beside them but they were as clear as day from a Waffle House in Tennessee. We want to tell this story and have this film viewed everywhere in the hopes that people will see it and want to come to Peterborough to experience the music scene and see the next wave of bands that will transcend to the national and international stage.