Serena Ryder Interview Outtake and an update on the documentary


We’re still hard at work on the documentary with a heap of interviews wrapped and some more on the way.  An interesting part of this process are the roads you get unexpectedly led down by the people you interview and how that leads to new interviews and topics.   Everyone that we’ve interviewed have been AMAZING with a few exceptionally great interviews.  (Honestly there are 3 or 4 interviews that we could just run unedited and that’d make for a great film).

When we started this process we had a wish list of people to talk to and we’re glad to say we’ve interviewed almost all of them and are still trying to coordinate a few more.  Tour schedules, album cycles and lives in general have really changed up our timelines with some interviews taking 6 to 8 months to lock in.    A few people that we’d planned to interview have been unresponsive (after committing to the doc), disappeared in general or in one case decided that they “didn’t have anything good to say about their home town.”   So in these few cases we’re moving on but the film won’t be affected by their absence.  Like like we said we’ve talked to lots of great people and have more to go.   And we’ve already begun editing all of the interviews and are starting to work on the music that will accompany the film.

We had a January 2016 release goal that we’d picked because it aligned with the deadline for one film festival.   Since a chunk of our interviews got pushed back (band schedules) and the interview process sent us in new directions we can safely say we won’t be releasing in January 2016 but we will be releasing a few months after.    As much as we love hitting deadlines we want to make sure this is done right and that we have the time to add some more amazing people.    We’ve also had some interesting ideas about how to show and promote this film on a unique and wide scale which would bring lots of attention to this area and the music scene.  More on that as it develops.

In the meantime we wanted to show you an outtake video of Serena Ryder (note – we’ve cranked the audio on this so that you can hear Michael’s voice.  The normal interviews will only have the interviewees talking.)   In this outtake Michael tells Serena a story he’d heard about a teenage Serena performing with a cover band in Millbrook, Ontario.


What we did on our summer vacation…


With another epic summer in the record books we wanted to give you an update to let you know what we’ve been up to and what lays ahead.

The past few months had us at least 5 music festivals in the US & Canada.  In between his concert photography duties, Michael was gathering footage & B Roll for the Radius Project.  And we had a chance to sit down with a some great musicians for more one on one interviews for the documentary.

The months ahead have us coordinating and shooting more interviews and footage (getting this many musicians scheduled is akin to herding drunk overstimulated cats…but we’re getting there). And just last night we bumped into a few people we’ve been trying to pin down for interviews and got those booked. We’re already looking ahead to next summer with some tentative plans for cool ways to get this documentary shown to the world.

Overall this has been an amazing, challenging, fun, stressful, imaginative, learning, educational, exasperating and wonderful process.  Every interaction opens many new doors and at this point our biggest challenge is having too many people that we want to talk to and that want to talk to us.  Maybe a sequel or trilogy is in order…


Driving back from Bonnaroo
Driving back from Bonnaroo
Trevor McNevan of Thousand Foot Krutch
Trevor McNevan of Thousand Foot Krutch

The story continues….

We’re back from Bonnaroo!   This was our 7th & 5th trips to this amazing music fest and we had an amazing time as always.     Thought we’d share a photo or two that we shot along I-75 where the Radius Project was born a few years ago.  Ironically this is the same stretch of highway where our production company, Mexican Cheesus, was conceived.   It must be that great emptiness of Ohio that spawns good ideas.

We’re having a great time working on this doc.  We have a heap of interviews lined up over the coming months and have been doing a ton of research, editing previous interviews and B Roll and watching lots of docs, movies and music videos for inspiration.


Co-pilot to Detroit

Michael at the wheel on I-75
Michael at the wheel on I-75

30 days of Kickstarter

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Hey, it’s Michael!

30 days ago we launched a kickstarter campaign. in the hopes of raising $9500. After a crazy, amazing whirlwind of a month the campaign clock ended today at 12:18am and we raised a whopping $9965! We surpassed our target with 104% and an average pledge of $73.27!!!

So now what? 1st we wait for Kickstarter to approve all of the pledges which will take 14 days. Then we start prepping and sending out the rewards.

I can’t begin to comprehend the amount of people that I need to thank for pledging, being supportive and just being awesome.   But I have to give a huge thanks to my brother in hustle, Ryan Lalonde.

Now I guess we have to go make a movie!



Humble and Fred Radio show / 3 days to go!!!

Yesterday Michael was on the Humble and Fred show to chat about the documentary and kickstarter.   Click the link and skip ahead to the 90 minute mark if you want to have a listen.

And we’re getting close to the end of our Kickstarter campaign!   3 days to go and we’re on a hot streak.  We raised over $3,000 since the Easter weekend and just broke the $6,000 mark this morning!

Kickstarter? What the F.A.Q?

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radius kickstarter why kickstarter

Things are moving along with our Kickstarter crowdfunding campaign.  As we write this we’re 26% of the way (Just over $2400) to our $9500 goal.   We wanted to thank everyone that has backed our campaign so far and to clear up some Frequently Asked Questions / comments as we head into the home stretch.


1.  What is Kickstarter?  


Kickstarter is a new way to fund creative projects. Kickstarter is a home for everything from films, games, and music to art, design, and technology. Kickstarter is full of projects, big and small, that are brought to life through the direct support of people like you. Since our launch in 2009, 8.3 million people have pledged more than $1.6 billion, funding 81,000 creative projects. Thousands of creative projects are raising funds on Kickstarter right now.


2.   How do I contribute?  

It’s easy.  Go to the Kickstarter page, create a profile and select the amount you’d like to pledge.    Kickstarter only accepts credit cards and not Paypal.  Your credit card will only be charged when we reach 100% of our goal. 

3.  Why do you need a Kickstarter for your documentary?  Can’t you just pay for it yourself?  

Crowdfunding has become very popular over the past few years because it lets people & fans be involved in the things they like and the things they want to see.  They get to support & fund a project & get cool rewards.  We looked at crowdfunding, particularly Kickstarter, as a way to involve people in our project & get some funds help us get to, shoot and produce the interview segments.  We also went with Kickstarter as it gave us the biggest audience with the most trusted crowdfunding platform available.

Documentaries can take a long time to shoot and be quite expensive.  Just a few of the costs include research, pre-production, interview coordination, travel, gear rentals, crew fees,  shoots, editing, post production (colour grading and audio mixing), marketing, premiere(s) and film fest submission fees.  Crowdsourcing covers some of these fees, most importantly the principal shooting.  Could we produce the same quality of product by paying for 100% of this on our own?  No.  We’re still researching grants and looking at other revenue streams that can cover the fees that we can’t cover with Kickstarter and our own piggy banks.


4.   What happens if you don’t reach 100% ($9,500) by the deadline.  

Kickstarter is an all or nothing platform.  Meaning if you don’t get to 100% you get nothing.  They do this for 2 reasons.

•It creates a sense or urgency and gets you to hustle.

•If we said that we need $9500 to cover certain costs and expenses and we took $2500, the backers that contributed the $2,500 would still expect the final product to hold look like it was worth $9500.


5.  I contributed to the campaign.  What happens if you don’t get to 100%.   Do I still get my rewards?

If we don’t get to 100% then your credit card will not be charged for the amount you pledged.  And unfortunately we can’t send out the rewards for an unsuccessful campaign. (Other than the social media shout outs that you may have seen)


6.  What happens if you get to 100%?

Dancing.   Then Kickstarter notifies us about the reward packages that we need to fulfill and we get those out based on the dates outlined on the rewards page.


7.  What happens to the Radius Project if the Kickstarter doesn’t succeed? 

After our crying fits subside, we’ll pick ourselves up, continue to evaluate other options, timelines and story ideas, put our heads down and work.


8.   “I’ll probably donate to your Kickstarter….but I’ll wait until the last day and only donate if really need it.”  

That’s cool but sooner is always better.  The remaining $7,000 seems like a lot but it isn’t.  We have close to 800 likes/followers on social media.  If the average pledge was $50 we’d only need 140 more pledges to hit 100% (we’re not suggesting $50, we’re just saying that with 13 days ago this is still very achievable).  Sure we’d love the funding but we also want the people that pledged to enjoy their rewards.   We LOVE the custom guitar pedals we’ve had made and would love for those to get out into the world.  And nothing would make us happier than to see music prints getting sent out the folks that were excited to pick those packages.


9.   Why do you want to tell this story?

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” – Steve Jobs
If you’d told us, a few years ago, that we’d be shooting & producing a documentary we’d have thought you were crazy.  But we weren’t seeing the dots yet.   Director Michael Hurcomb started out as (and will always be) a music photographer.  The dots for him were working with bands, travelling the world, talking about the small town music scenes and becoming friends with the people that would help weave this story.   The Mexican Cheesus team cut their teeth shooting & producing live music videos and pitching better ideas during Waffle House pit stops on road trips that covered the continent.  We couldn’t see the dots when we were beside them but they were as clear as day from a Waffle House in Tennessee.  We want to tell this story and have this film viewed everywhere in the hopes that people will see it and want to come to Peterborough to experience the music scene and see the next wave of bands that will transcend to the national and international stage.

The Radius Campaign 1st week update

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We’ve had an amazing response to the launch of our social media pages and Kickstarter campaign.   Last Friday we kicked it all off with zero likes and $0 in the Kickstarter and after only one week we broke the $2,000 mark & are well on our way to our $9,500 goal.   And we’ve had more than 400 people like our Facebook page and over 250 people follow our twitter.  And just this afternoon we received our custom made guitar pedals by Tribute Audio that are available as Kickstarter rewards (but we’re keeping the 1st 3 for ourselves).


Thanks to everyone that has backed us so far and please have a look at the campaign (& share it) if you haven’t had a chance.    Kickstarter only passes the $ on to us when, and only when, we hit 100% of our goal.   Your support will make this documentary a reality!


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Launching The Radius Project

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Here it is, the brand new site for The Radius Project!!!    We’d planned to house the documentary and blogs at and use his social media and the Mexican Cheesus pages to promote the doc but decided to give it it’s own unique online home and brand.  LINKS:    Facebook  Twitter  Instagram

We’ve also just launched a 30 day Kickstarter campaign that we’d LOVE you to check out!    Since this is an independent production your support and spreading the word about The Radius Project is our lifeblood!   We have some great rewards including some limited edition guitar pedals that we designed with Tribute Audio and some prints showcasing the local music scene that the Radius Project is about.

Keep checking back for production news,  photos, videos and more!

January Update


(Photo: Screen capture from an interview with Neil Sanderson from Three Days Grace)

Last month I announced that I’m in working on a music documentary “The Radius Project”.   I’ve been working on the doc for some time and made the decision to post about it to officially tell people….and that post blew up!   It got picked up by the media, had lots of social media likes and shares, my email inbox filled up… totally an amazing response!

Since then, I’ve received a lot of great feedback from friends, industry folks and musicians, so much so that it offset my original plans — but in a good way (great crowdfunding tips, kickoff dates, etc.).     I’m also in the midst of shooting & editing a big commercial photo/video project that was moved from December to January so I wanted to delay the crowdfunding kickoff until my slate was clean.  And I thought I’d let you recover from your holiday spending trauma.

Here’s what I can tell you:

-my production team are working on booking more and more people for the interviews

-I can’t tell you who all of the participants will be because surprises are fun, right?   You wouldn’t want people tell you Darth is Luke’s Father before you saw the movie.  (Spoiler alert… sorry about that.)

-In some of the press they listed the participants as the musicians I’d rattled off to a friend as being from Peterborough (in the original post).   Getting all of those people to participate is a goal and we’re getting there.

-I’m working on some cool merch that’ll be included with certain levels of crowdfunding (like things I’ve never seen in a campaign before)

Thanks again for all the love!   Awesome things are awesome!!


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